Online advertising guides: Google, Meta, LinkedIn and YouTube
Beginner-friendly guides to running paid ads that bring enquiries for Kenyan businesses.
Advertising
YouTube ads for Kenyan businesses: formats, targeting and tips
How Kenyan businesses can use YouTube ads: skippable, bumper and in-feed formats, targeting, short video scripts, remarketing and results.
Advertising
LinkedIn ads for B2B companies in Kenya: when and how to use them
When LinkedIn ads make sense for Kenyan B2B companies, how to target decision-makers, which formats work, lead gen forms, budgets and how to judge lead quality.
Advertising
Facebook and Instagram ads: a practical guide for Kenyan businesses
A practical Facebook and Instagram ads guide for Kenyan businesses: objectives, audiences, click-to-WhatsApp ads, creative, the Pixel and budgets.
Advertising
Google Ads for small businesses in Kenya: a beginner's guide
A beginner's guide to Google Ads for Kenyan small businesses: search campaigns, keywords, negative keywords, ad copy, budgets and tracking.
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